Meaning Makers Tools10% Builder
The essential message
Find your10%.
People will not remember everything. Choose what should remain in their head—deliberately.
One clear idea. Three strong points.
Meaning Makers method
Start with what matters.
Not everything you want to say. What your audience needs to remember: one clear idea, carried by three strong points.
Less content → more meaning.
A strong 10% message should be:
Repeatable
Easy to say again. Easy to remember.
Audience-Relevant
Built around what matters to them.
Short & Clear
If it needs 20 slides, it is not your 10%.
The most persuasive messages are not the longest. They are the clearest.